The Content Canteen
Self-service access to all the high quality content writing tools, templates, techniques and guidance you need to start creating consistent B2B content that will generate leads and drive your business growth.
Check out this review from one of our beta testers!
It demonstrates that the Content Canteen is with you all the time.
It doesn't leave you hanging like a downloaded free template with no instructions.
It doesn't get forgotten like even the best short-term training courses.
It's like having a copywriter in your office, ready to support and guide and offer advice..
WHY JOIN THE CONTENT CANTEEN?
DOES A LACK OF TIME OR INSPIRATION STOP YOU CREATING CONTENT?
Do you wish you had a better feel for what works and what doesn't when it comes to marketing your business?
Maybe you have a small marketing team but want their output to be more consistent and follow best practice?
The Content Canteen is designed to take the guesswork and procrastination out of content writing.
From building strategies and plans to creating the pieces that fill them, members get access to a platform packed with advice and guidance.
Watch instructional videos, download plans, playbooks, templates and forms, and create professional B2B content for everything from your website to social posts, blogs, case studies and email sequences.
All the content you need is included
The Content Canteen is a self-service programme which helps you take control of content creation, keeping you accountable, providing inspiration, support and resources along the way.
Once you're a member, you'll find it easy to consistently show up and create engaging messaging that sells your programmes, convinces leads to convert, and ultimately helps your business grow.
For £49 (plus VAT), you'll have immediate access to the platform and support to start creating professional, impactful content that will make a real difference to your business.
WHO'S IT PERFECT FOR?
SME Business Owners who are struggling to create consistent content that drives leads and sales
Start Ups who want to follow a proven process to build strong, consistent messaging
Creative Entrepreneurs who want to build effective content quickly
Small Marketing Teams who want to adopt a best-practice approach and hone their skills
Coaches who want to spend more time with clients and less time on their content (without sacrificing quality)
Consultants who need more inspiration on what to write about to attract their ideal client
Service Businesses who want to create powerful, on-brand messaging that engages their audience
Freelancers who want content that converts leads to clients
Personal Brands who want to be more visible and establish their expertise
Testimonials
"The Content Canteen has revolutionised how I create and deliver content. The tools, templates and expert guidance have made it simple for me to craft professional content that resonates with my audience. My engagement has skyrocketed."
SARAH K, SELF-EMPLOYED Coach
"As a small business owner, the Content Canteen gave me exactly what I needed: a straightforward process to develop consistent, high-quality content. It's boosted my lead generation and brand visibility significantly."
mark j, sme business owner
FAQs
Here's some more information that might be useful
I'm busy. How much time do I need to commit to the Content Canteen for it to work?
The Content Canteen has been designed to save you time. Where you might currently be procrastinating, struggling with ideas or messaging, or flitting from one marketing idea to another, we'll teach you to work through a proven process. Because you watch a video explaining the task, then receive the right resources for the task, you'll achieve things more quickly. We think around two hours per week is enough to get the tasks compete in each module.
Is there a community inside the Content Canteen?
There isn't a community. The Content Canteen is designed to provide you with a portal to access everything you need to create the content you need to market your business. It's a place where you tick things off your to do list. The 'membership' part of it refers to the fact that, once you join, you pay a regular monthly fee to receive modules which share more and more content tasks and build your entire suite of content.
How will I know if I'm getting it right?
There's no right or wrong as such - the Content Canteen is designed to meet you where you are with your business content and take you from there to a place where you feel you have everything you need to grow your business successfully. The videos and regular supporting emails are designed to simplify the completion of each task and ensure you can achieve what you need to. Whether you are starting from scratch or looking to pick up more skills and refine your approach, you'll get what you need.
What if I get stuck? Is there any support?
There is. If you really can't progress with a task or you think you'd benefit from some 1-2-1 time, you can book a power hour with me. There's also a helpdesk inside the Content Canteen, which has lots of FAQs for you to look at in case anyone else has had the same issue.
When is the best time to work on the Content Canteen?
How you use the Content Canteen can be completely personal to the way you work. Once a module is open to you, you can visit it as often as you like, watch and rewatch videos and even check back to earlier modules to remind yourself of other elements of your content. Because we know you get busy, you'll also receive regular emails which add new angles and inspiration to the module you're working on, remind you to pop in to the Content Canteen and continue your tasks, and share extra food for thought and bonus content.
Most importantly, you have complete flexibility to do the work when it fits with your schedule.
MODULES
MODULE ONE
Capture and audit your existing content assets and channels to enable you to get the very best value from the rest of the programme.
MODULE TWO
Use the playbook to understand your ideal client, align your key messaging and create a clear and compelling positioning statement.
MODULE THREE
Craft clear and compelling brand messaging and gain buckets of inspiration and content ideas with our Content Pot model.
MODULE FOUR
Build your content strategy to tie your key messages, ideal clients, vision, values and services together for powerful, purposeful content.
MODULE FIVE
It's all in the preparation. Bring your strategy to life with a plan for evergreen and everyday content across all your channels.
MODULE SIX
Learn the recipe for blogging success and how to use thought leadership to showcase your expertise and raise the profile of your business.
MODULE SEVEN
Social media feeds are hungry for attention. Use our proven strategies to keep them fed and maximise your brand visibility.
MODULE EIGHT
Your website is the window to your business and a critical part of building trust. Get it written and keep it up to date with our step-by-step guide.
MODULE NINE
Keep your lists warm, engaged and ready to buy with our nurture and sales sequences plus plans and how-to guides for setting up automations.
MODULE TEN
Small business, big love. Case studies, and reviews are gold dust where promotion-on-a-budget is concerned. Here's how to work them hard.
MODULE ELEVEN
Lead Gen is the nemesis of small business owners. Use our proven techniques to build landing pages they'll love and sales copy to match.
MODULE TWELVE
Customer experience is key to business success and future growth. Use our tips and blueprints for all the content that sits behind the scenes.
